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Photographer

Creative and freelance

Look as expensive as the photos already are.

Your work has to load. Your offer has to be one sentence. People who like the pictures still bounce if they cannot tell whether you shoot weddings, families, or brands.

Find my next step View the course →

01 — Vitals

A live site without a six-month project or a surprise bill.

A real site without a five-figure invoice

Domain, hosting, course or managed build. You already have the portfolio. Compress it so phones can open it.

No code. You already have the material.

No code. You need a niche, a starting investment, and 12 photos you are willing to be judged by.

Pages you host, not a theme you rent

Home, a tight gallery, about, inquiry form. Optional client gallery later. Hosting you control.

Live in a weekend if you are ready

A weekend if you can pick 12 images. Longer if you are still shooting “everything.”

02 — The owner's profile

Built for owners who already tried a builder.

This is for the photographer who is done with a free Squarespace trial that looks like everyone else’s serif template.

Built for this owner

Often design-picky, mid-30s to 50s, building a brand that should match the work. Sometimes a partner takes the course so you can keep shooting.

You already tried a builder

A builder theme that cropped your verticals. Or a family member’s collage page that loads in eight seconds.

Look like a company, not a hobby

Looking cheaper than you are, or looking like a hobby next to studios with worse photos and better type.

03 — Pros and cons

Keep the site when you leave the builder.

Paying rent on a template

Themes that watermark your layout as much as your photos
Slow galleries on cellular
Proofing tools you pay for whether you have a wedding this month or not

A site that stays yours

Image sizes you choose
An inquiry form that asks date, place, and what they want made
A site you can restyle without rebuilding the business on a new platform

04 — Essential features

The pages that get you the next job.

An offer they can understand

Weddings, families, or brands. Pick. You can add a second later.

Photos that load on a phone

Twelve images that survive a phone. More folders can wait.

Pricing they can start from

Starting collections on the site. Full quotes after the inquiry.

An inquiry instead of a cart

Date, location, guest count or usage. You reply. You do not need Shopify for a portrait.

05 — Maintenance

Stay current without another monthly job.

Replace two photos a season. Keep file sizes small. Test the inquiry form before busy months.

06 — The pitch

A site you own, whether you click or we build it.

If you care how the type sits next to the photos and you can spend a weekend, take the course. If you would rather be on a shoot, we will build it.

07 — Questions

Straight answers before you spend a weekend.

Do I need a separate client proofing site?

Not to launch. Use a simple gallery link after the shoot. Add a portal when volume demands it.

How many portfolio images should I show?

Fewer than you think. Twelve excellent frames beat a dump of every favorite.

Should I password the whole site while I build?

No. Launch a home page and an inquiry form. Hide unfinished galleries, not the business.

Squarespace or a site I own?

Squarespace is pretty and rented. When you want a layout the theme will not allow, owning the files is the way out.

08 — Matcher

Find the faster way to a site you love.

Three questions. We will point you at the Build Your Own Website course if you will spend a weekend, or a discovery call if you want Infacto to build and manage it.

Keep going