A real site without a five-figure invoice
A domain, hosting on a free tier if it fits, and $295 for the course if you will build it. Samples you already wrote are the expensive part, and you have those.
Creative and freelance
You sell words. The site has to prove it in the first scroll—who you help, what you write, and how to start—without looking like a Wix template your cousin assembled.
01 — Vitals
A domain, hosting on a free tier if it fits, and $295 for the course if you will build it. Samples you already wrote are the expensive part, and you have those.
No code. You need three samples, one sentence about who you help, and a way to be reached. Design-picky is fine. Plugin-picky is not required.
Plain pages, AI as your drafting partner for layout not for your voice, hosting you control.
A weekend if the samples are chosen. Longer if you are still deciding between “I write everything” and a niche.
02 — The owner's profile
This is for the writer going out on their own, or the side hustle that still lives in a Google Doc and a LinkedIn banner.
A freelance copywriter who is code-phobic, picky about type, and tired of looking cheaper than the work. Sometimes a partner takes the course so you can keep writing.
Wix. Or a family member’s one-pager that leads with “Welcome to my website” and a stock laptop.
Looking like you cannot write, because the site is generic. Prospects hire the person who sounds specific.
03 — Pros and cons
04 — Essential features
Not “businesses.” SaaS onboarding emails, local service landing pages, or founder thought leadership—pick.
A before/after, a named result if you can claim it, or a tight excerpt. Links beat PDFs that never open on phones.
A form that asks the job, the deadline, and the URL. Optional Calendly later. Not required to launch.
Why you write this work. Skip the childhood story unless it is the offer.
05 — Maintenance
Swap a sample when you finish better work. Keep the inquiry form tested. You do not need weekly blog posts to rank for “copywriter for [your niche]” if the services page is specific.
06 — The pitch
If you hate code and can spend a weekend, the course walks you through a site you own. If you would rather write than click, we will build and maintain it.
07 — Questions
A site you own, with a clear who-you-help, three samples, and a form. That beats a pretty builder template with no proof.
Not to launch. A specific services page and real samples will do more than a weekly post you will abandon in March.
A starting range or project type helps the wrong leads leave. Exact quotes still happen after a call.
You can rent them. You will pay forever and fight the theme. The course exists so you leave with files on your hosting.
No. Google Docs and email still close copy jobs. Add a portal when you have a reason, not because a template offered one.
08 — Matcher
Three questions. We will point you at the Build Your Own Website course if you will spend a weekend, or a discovery call if you want Infacto to build and manage it.
Keep going