A real site without a five-figure invoice
Domain, hosting, course or managed build. Keep Etsy while the site becomes the place people remember.
Micro-ecommerce
Etsy is a mall. A site is the shop with your name on the door. You do not have to recreate the whole marketplace on day one. You need a home for the brand that is not rented.
01 — Vitals
Domain, hosting, course or managed build. Keep Etsy while the site becomes the place people remember.
No code. You need photos, a maker story that is not a novel, and which products deserve a page.
Home, a small catalog or featured products, about, contact. Checkout can wait if Etsy still takes the orders.
A weekend for a brand home. Longer if you insist on duplicating every SKU on night one.
02 — The owner's profile
This is for the maker who is tired of looking like a listing thumbnail and ready to look like a shop.
Often a woman in her 30s to 50s with an Etsy shop that works, who wants the brand to look as good as the product feels.
A Shopify trial that felt like another job. Or a Wix catalog that lagged behind the Etsy inventory.
Paying two platforms and still not owning the customer.
03 — Pros and cons
04 — Essential features
Launch with the pieces you want to be known for. Link to Etsy for the rest until checkout is worth it.
Why this product exists. Materials. Where you ship from.
Restocks and drops. The list is the reason to leave the mall.
Shipping, returns, custom orders—short. People buy faster when they are not guessing.
05 — Maintenance
Update featured photos when a new collection ships. Keep Etsy and the site from telling two different stories. Add checkout when the list and the traffic justify it.
06 — The pitch
If you can spend a weekend on a brand home you own, take the course. If you want the shop page done while you make product, we will build it.
07 — Questions
No. A site that tells the story and sends people to buy—or collects email—can launch first. Add checkout when you are ready to leave more of Etsy.
No. A brand site gives you a URL you control. Keep the shop while it still pays.
The collection you want to be known for. Not the entire inventory on night one.
Later, yes. Launch the brand first. Integrations are a second weekend, not a reason to delay.
08 — Matcher
Three questions. We will point you at the Build Your Own Website course if you will spend a weekend, or a discovery call if you want Infacto to build and manage it.
Keep going