A real site without a five-figure invoice
Domain, hosting, course or managed build. Photos of the actual garments. Shopify can wait until the second drop if you are still pre-revenue.
Micro-ecommerce
Instagram is not a store. A brand site holds the look, the drop dates, and eventually the cart—without making you into a full-time Shopify merchandiser on weekend one.
01 — Vitals
Domain, hosting, course or managed build. Photos of the actual garments. Shopify can wait until the second drop if you are still pre-revenue.
No code. You need a look, sizes, and whether this is made-to-order or in-stock.
Home, lookbook or few products, about, email capture. Checkout when you are ready to take money on the site.
A weekend for a brand home. Inventory systems are a later week.
02 — The owner's profile
This is for the clothing brand that is still a drop, a booth, or an Instagram grid, and needs a URL that looks like a label.
A designer or maker. You are picky about how things look. You are not trying to become a developer.
A Shopify theme that looked like every other streetwear store. Or a Wix catalog with mismatched crops.
Looking like a hobby next to brands with worse clothes and better type.
03 — Pros and cons
04 — Essential features
Campaign photos. Then products. People buy a world, then a size.
If the cart is not ready, say where: drop form, Instagram, wholesale PDF.
A simple chart. Return policy in one paragraph.
The list is the store’s memory. Own it.
05 — Maintenance
Replace campaign photos each drop. Mark sold out. Do not install eight apps to hide an empty catalog.
06 — The pitch
If you will spend a weekend on a brand site you own, take the course. If you want the look shipped while you sew, we will build it.
07 — Questions
No. Launch the brand site. Add a cart when you are taking enough orders that DMs hurt.
A capsule. Empty category pages look worse than three garments photographed well.
Sometimes. They prove demand. Do not let a graveyard be the home page.
Yes. You stay the buyer and the eye. They click. That is a common path.
08 — Matcher
Three questions. We will point you at the Build Your Own Website course if you will spend a weekend, or a discovery call if you want Infacto to build and manage it.
Keep going