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Local services

Get homeowners calling when something is leaking.

Homeowners search when something is leaking. They pick the company that looks like it will show up. You do not need a blog. You need a phone number that works on a phone.

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01 — Vitals

A live site without a six-month project or a surprise bill.

A real site without a five-figure invoice

A domain is about $12 a year. Hosting can start on a free tier. The course is $295 if you build it; a call if you want it done.

No code. You already have the material.

No code. You need your service list, cities you actually serve, and a photo of the truck or the work—not stock pipes.

Pages you host, not a theme you rent

Plain pages, click-to-call, a short form, AI to draft the words, hosting you control.

Live in a weekend if you are ready

A weekend if you already know which jobs you want. Longer if you are still deciding between “all plumbing” and a niche.

02 — The owner's profile

Built for owners who already tried a builder.

This is for the tradesperson taking jobs on their own, or the shop that still looks like a Facebook page.

Built for this owner

A plumber in your mid-20s to 40s, or a family member building this for you because hiring an agency costs more than the water heater job.

You already tried a builder

Wix looked fine on a laptop and tiny on a phone. Or a relative made a page that does not mention your city.

Look like a company, not a hobby

Looking like a side hustle when a homeowner is choosing who comes into the house at 9 p.m.

03 — Pros and cons

Keep the site when you leave the builder.

Paying rent on a template

Monthly builder fees that rise when you add a form
Hard to move if the template stops fitting
Emergency pages buried under stock photography

A site that stays yours

Your domain, your hosting, your asset
Click-to-call and a form that still works after hours
Copy you can change without waiting on a platform

04 — Essential features

The pages that get you the next job.

A number they can tap

If they cannot tap the number, they will tap the next plumber.

Named jobs in their town

Drain, water heater, slab leak—named, with the towns you actually drive.

Catch work after hours

A short form for when you are under a sink and cannot answer.

Proof you will show up

License, service area, and a photo of real work beat “quality plumbing.”

05 — Maintenance

Stay current without another monthly job.

Update the service area when you add a town. Keep the number current. Check the form once a month. Backups live on hosting you control, not inside a builder you rent.

06 — The pitch

A site you own, whether you click or we build it.

If you can spend a weekend and want to own the site, take the course. If you have jobs booked and no evenings left, we will build and manage it.

07 — Questions

Straight answers before you spend a weekend.

Do I need a booking calendar on a plumber website?

Usually no. Homeowners want to call or leave a message. A calendar helps only if you run planned maintenance, not emergencies.

Should I list every city within 50 miles?

List the cities you will actually drive to. Thin pages for towns you skip will not help you.

Is Google Business Profile enough without a website?

The profile gets you found. The site answers who you are when they tap through. You want both.

Wix or a site I own?

Wix is fast until you want to leave. A site you host is slower the first weekend and cheaper over years.

08 — Matcher

Find the faster way to a site you love.

Three questions. We will point you at the Build Your Own Website course if you will spend a weekend, or a discovery call if you want Infacto to build and manage it.

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