A real site without a five-figure invoice
A domain is about $12 a year. Hosting can start on a free tier. The course is $295 if you build it; a call if you want it done.
Local services
A Facebook page is not a bid package. Commercial buyers and homeowners both check whether you look licensed, reachable, and still in business before they ask for a number.
01 — Vitals
A domain is about $12 a year. Hosting can start on a free tier. The course is $295 if you build it; a call if you want it done.
No code. You need the services you still take, towns you will drive, license info, and photos of real work—not a stock hard hat.
Home, services, a few projects, estimate form, hosting you control.
A weekend if you can pick the jobs you still want. Longer if the company still says “we do everything.”
02 — The owner's profile
This is for the builder whose work looks current on the jobsite and dated online.
A contractor in your mid-20s to 40s, or a family member building this because an agency costs more than a small job.
A Wix page from 2016. Or a relative’s template with a skyline stock photo and no city named.
Looking like a side hustle when someone is choosing who pours the slab or remodels the kitchen.
03 — Pros and cons
04 — Essential features
Remodel, new build, commercial—named. “Quality construction” does not win a bid.
Real projects, even if they are phone photos. A hard-hat stock image tells them you are hiding.
License, insured if you are, and the towns you actually drive. Thin pages for cities you skip will not help you.
A short form: job type, address, timing. They will not hunt a contact page that looks like 2012.
05 — Maintenance
Swap in two project photos a season. Update the service list when you drop a line. Test the estimate form after you change email.
06 — The pitch
If you can spend a weekend and want the site to match the jobsite, take the course. If the crew is booked and the site still looks like 2012, we will build and manage it.
07 — Questions
No. Six honest projects beat a dump of every photo on the phone. Add more when you have better shots.
A starting range for a common job helps. Custom builds still need a walkthrough. Do not invent a square-foot number you cannot stand behind.
It is a feed. Buyers still type the company name. If nothing current loads, they ask the next builder.
Wix is fast until you want to leave. A site you host is slower the first weekend and cheaper over years.
08 — Matcher
Three questions. We will point you at the Build Your Own Website course if you will spend a weekend, or a discovery call if you want Infacto to build and manage it.
Keep going
Case work, not a how-to. See what we built for operators like this.
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Book the trip before they meet you at the trailhead
Fill the van with owners who already trust you
Get the key from people who just met you online