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Side hustles

Own the front door so the platform is not the landlord.

Substack is a landlord. A site is the house with your name on it. You can keep sending from wherever you send—just stop making the platform your only front door.

Find my next step View the course →

01 — Vitals

A live site without a six-month project or a surprise bill.

A real site without a five-figure invoice

Domain, hosting, course or managed build. Your list can stay on Beehiiv or Buttondown. The site is the address.

No code. You already have the material.

No code. You need a one-line promise, an about, and a signup form.

Pages you host, not a theme you rent

Home, about, archive or selected issues, signup. Hosting you control.

Live in a weekend if you are ready

A weekend. Do not rebuild your entire archive on night one.

02 — The owner's profile

Built for owners who already tried a builder.

This is for the writer who has a list, or wants one, and is tired of looking like a Substack theme.

Built for this owner

A newsletter operator, often a side hustle, who cares about the words more than the CMS.

You already tried a builder

A profile that looks like every other newsletter. Or a Carrd with five broken buttons.

Look like a company, not a hobby

Building on rented land, then watching the platform change the rules.

03 — Pros and cons

Keep the site when you leave the builder.

Paying rent on a template

A URL that is yourname.substack.com forever
Themes you share with a thousand other letters
Archives you cannot fully take with you

A site that stays yours

yourname.com as the front door
Selected issues hosted as pages if you want them found
A signup that points at the tool you choose

04 — Essential features

The pages that get you the next job.

A promise they can join

Who it is for and how often. People unsubscribe from vague.

A signup they cannot miss

Email field. What they get. How often. No 12-field survey.

A sample they can taste

One public piece so strangers can taste it without joining a platform.

A person they can trust

Why you are allowed to write this. Short.

05 — Maintenance

Stay current without another monthly job.

Add a featured issue when you publish something that should live outside the inbox. Keep the signup form tested. You do not need a full blog CMS to run a letter.

06 — The pitch

A site you own, whether you click or we build it.

If you want a front door you own and can spend a weekend, take the course. If you want it done while you write, we will build it.

07 — Questions

Straight answers before you spend a weekend.

Do I have to leave Substack to have a website?

No. Keep sending there if it works. Put the brand and signup on a domain you own.

Should I republish every issue on the site?

Not at first. One sample and an archive link is enough to launch.

Where should the list live?

On a tool you can export. The site is the door. The list is the asset.

Do I need paid subscriptions on the site?

Not to launch. Add payments when the letter has demand, not because the template had a toggle.

08 — Matcher

Find the faster way to a site you love.

Three questions. We will point you at the Build Your Own Website course if you will spend a weekend, or a discovery call if you want Infacto to build and manage it.

Keep going