You got your LLC set up. You picked a business name. Maybe you even have a logo.
Now you need a website.
And this is usually where things start getting confusing.
TL;DR: The 4 Pages Your First Business Website Needs
If you are building your first small business website, keep it simple. You do not need 20 pages, a blog, or a complicated website strategy.
Start with these four pages:
Home page: Explain what you do, where you do it, why someone should choose you, and how to contact you. Service + location page: Create one page focused on your main service and the primary area you serve, such as “Plumbing in Omaha, Nebraska.” About page: Tell people who you are, how you got into the business, your experience, and why you care about doing the work well. Contact page: Make it easy to call, email, or submit a simple form. Include FAQs that answer common questions before someone reaches out. Your website does not need to be perfect. It just needs to clearly answer: What do you do? Where do you do it? Why should I trust you? How do I contact you?
If you would rather have someone build it for you, you can apply for a free small business website from Infacto Digital here:
https://infacto.digital/free-website-application
How to build a website for your small business
Should you use Wix? Squarespace? WordPress? Should you start a blog? Do you need ten service pages? What about an FAQ page, a gallery, a reviews page, and separate pages for every city you serve?
There are a lot of options, but your first small business website does not need to be complicated.
If you are just getting started, your website really only needs to accomplish a few things:
- Explain what you do.
- Explain where you do it.
- Give people a reason to trust you.
- Give potential customers an easy way to contact you.
For most new local businesses, you can accomplish all of that with just four main pages:
- Home
- Service + Location
- About
- Contact
You can always expand your website later. Right now, the goal is to build something useful enough to help you get your first customers.
Here is what each page should include and why it matters.
1. Home Page
Your home page is the front door of your business online.
Someone who has never heard of your company should be able to land on your home page and understand what you do almost immediately.
A simple way to test your home page is to ask:
Would the oldest person I know understand what service I provide after looking at this page for five seconds?
If the answer is no, your website may be trying too hard to sound clever.
Avoid headlines like:
Quality. Integrity. Excellence.
That may sound professional, but it does not actually tell the customer what your business does.
Be specific instead.
For example:
Residential Electrician in Oklahoma City
Electrical repairs, installations, and upgrades for homeowners throughout the Oklahoma City area.
Call Today for an Estimate
That immediately tells the customer what you do, where you work, and what they should do next.
What should a small business home page include?
Your home page should be a blend of the most important information from the rest of your website.
Include things like:
- A clear explanation of your primary service
- The area you serve
- Photos of your actual work
- Customer reviews
- A short introduction to you or your company
- Frequently asked questions
- An obvious way to call, email, or contact you
Your home page does not need to explain every detail about your business. It should give people enough information to understand what you offer and encourage them to keep reading or contact you.
A simple home page checklist
Before publishing your website, ask yourself:
- Can someone tell what I do within five seconds?
- Can they tell where I provide the service?
- Is there an obvious way to contact me?
- Do they understand what they gain by hiring me?
- Have I given them a reason to trust me?
- Does the page include proof such as reviews, photos, experience, certifications, or completed projects?
If you can answer yes to all of those questions, your home page is probably doing its job.
2. Service + Location Page
Your service page is one of the most important pages on your first business website.
For a brand-new local business, I recommend starting with one page focused on your main service and your main location.
The page title might look something like:
Plumbing in Omaha, Nebraska
Electrician in Oklahoma City
Mold Inspection in Fort Wayne, Indiana
Roof Repair in Tulsa, Oklahoma
There are two reasons to create this page.
First, it helps potential customers quickly determine whether you provide the service they need.
Second, it gives search engines a very clear idea of what your business does and where you do it.
What should your service page include?
Do not just repeat your service name 30 times for SEO.
Your service page should actually help the person reading it decide whether they need your service and whether you are the right business to call.
Try to answer these questions.
What do you do?
Explain your service in plain English.
Assume the person reading your website is not an expert in your industry.
If you are an electrician, plumber, roofer, HVAC contractor, consultant, cleaner, or another service provider, you probably know far more about the service than your customer does.
Do not make them learn industry jargon before they can hire you.
Why would someone need this service?
Describe the problems that normally cause people to call you.
For example, a plumber might discuss:
- Leaking pipes
- Low water pressure
- Clogged drains
- Broken water heaters
- Running toilets
A potential customer should recognize their problem while reading the page.
Why does the problem matter?
Help them understand why they should solve the problem.
Depending on your service, that might involve:
- Preventing additional damage
- Saving money
- Improving safety
- Protecting their property
- Making their home more comfortable
- Avoiding a larger repair later
Why should they hire you?
This does not need to be complicated.
Mention anything that makes you qualified or trustworthy, such as:
- Years of experience
- Licenses
- Certifications
- Specialized training
- Warranties
- Guarantees
- Experience with similar projects
If your company is brand new but you have years of experience in the industry, say that.
Your LLC might be three months old even though you have been doing the work for 12 years.
That matters.
Show your work
Include real photos whenever possible.
Your phone is good enough.
A real photo of you completing an actual job is usually more convincing than a perfectly polished stock photo of someone wearing an unusually clean hard hat.
If your work is visual, add several examples.
Bonus points if you can include short videos.
Add customer reviews
Reviews provide proof that other people have trusted you.
Instead of hiding every testimonial on a separate reviews page, put some of your best reviews directly on your service page.
You want the customer to see proof at the same time they are deciding whether they want the service.
Answer frequently asked questions
Add some of the questions customers normally ask before hiring you.
For example:
- How much does this service cost?
- How long does the job take?
- Do you offer free estimates?
- What areas do you serve?
- Do I need to be home?
- Are you licensed and insured?
- What should I do before you arrive?
Good FAQ sections can reduce unnecessary back-and-forth and make people more comfortable reaching out.
Do You Need a Separate Page for Every Service and City?
Eventually, maybe.
But not when you are first starting.
A mature plumbing website might eventually have pages for:
- Water Heater Repair in Omaha
- Drain Cleaning in Omaha
- Emergency Plumbing in Omaha
- Plumbing in Bellevue
- Plumbing in Papillion
That can make sense once the business grows.
But a brand-new company does not need 30 thin pages with almost identical content.
Start with one strong page for your most important service and location.
You can expand from there.
3. About Page
Your About page should make people feel like they know who they are hiring.
This is especially important for small businesses.
People are often inviting you into their home, trusting you with an expensive project, giving you access to their property, or depending on your advice.
They want to know there is a real person behind the company.
Unfortunately, a lot of business About pages say something like:
ABC Company is dedicated to providing high-quality solutions with unmatched customer service and a commitment to excellence.
That could describe almost any company in the world.
Your About page should be more personal.
What should a small business About page include?
Answer questions like:
- Who are you?
- How did you get into this line of work?
- How long have you been doing it?
- Why did you decide to start your own business?
- Why do you care about doing the work correctly?
- What have you learned from your experience?
- What can customers expect when they work with you?
You are not writing a corporate biography.
You are helping a potential customer feel comfortable calling you.
Use a real photo
Put a real picture of yourself on the page.
It does not need to be a professional studio portrait.
A good photo of you at work is perfectly fine.
If someone calls you after reading your About page, the goal is for them to feel like they almost know you already.
Your business can be new even if you are not
New business owners sometimes feel uncomfortable talking about experience because the company itself is new.
There is nothing wrong with saying something like:
I started Smith Electric in 2026 after working as an electrician for 11 years.
The customer cares about whether you know how to do the job, not how long your LLC has existed.
4. Contact Page
People need an easy way to contact your business.
That sounds obvious, but plenty of websites make customers work surprisingly hard to find a phone number.
Your Contact page should remove as much friction as possible.
At minimum, include:
- Phone number
- Email address
- Service area
- Business hours or expected response time
Do you need a contact form?
No.
You can build a perfectly functional small business website with a phone number and email address.
But a contact form can make things easier.
A form gives customers a quick way to reach you without opening their email app, and it can prevent you from having to publish your personal email address everywhere.
Forms can also help reduce spam calls and texts to your personal number.
Keep the form simple.
For many local businesses, you really only need:
Name
Phone number or email
What do you need help with?
Do not force someone to complete 15 fields before they can ask you for an estimate.
Add FAQs to your Contact page
Your Contact page is a good place to answer questions people tend to ask immediately before reaching out.
For example:
- Do you provide free estimates?
- What areas do you serve?
- How quickly do you respond?
- Do you offer emergency service?
- What forms of payment do you accept?
- What information should I have ready when I call?
Answering those questions can make the first conversation easier for both you and the customer.
You can also include a few customer testimonials here to reassure someone who is almost ready to contact you.
What Other Pages Does a New Business Website Need?
For most brand-new service businesses, I would stop with those four pages.
You do not immediately need:
- A blog
- A news section
- 20 service pages
- 15 location pages
- A team page
- A massive photo gallery
- A resources section
- Separate FAQ and testimonial pages
Those things can be useful later.
They are not necessarily useful before you have your first customers.
There are, however, a few additional pages you may want depending on your business.
Privacy Policy
If your website collects customer information, uses analytics, runs advertising pixels, or has an email signup form, you may need an appropriate privacy policy depending on what data you collect and where your customers are located.
This is not really a marketing page, but it is something you should consider as your website becomes more advanced.
Gallery or Projects Page
Businesses with highly visual work may eventually benefit from a dedicated project gallery.
This is especially useful for businesses such as:
- Remodelers
- Roofers
- Painters
- Landscapers
- Flooring contractors
- Tile installers
- Auto detailers
You do not need this page immediately.
Put your best photos directly on your home page and service page first.
Once you have a larger collection of good work, build a dedicated gallery.
Reviews or Testimonials Page
A dedicated reviews page can be useful once you have accumulated a lot of customer feedback.
But when you only have a handful of reviews, put them directly on the pages where customers are making decisions.
A review about your plumbing work is more powerful sitting on your plumbing service page than buried somewhere else on the website.
Stop Thinking About Pages and Start Thinking About Questions
One of the easiest mistakes to make when building your first business website is becoming obsessed with the website itself.
You start thinking about:
- What website builder should I use?
- What font should I choose?
- Should the button be blue or green?
- Do I need animations?
- Should I have five pages or fifteen?
- Should I start blogging every week?
Those things can matter eventually.
But your first website has a much simpler job.
It needs to answer the questions your potential customer is already asking.
What do you do?
Do you serve my area?
Can you solve my problem?
Have you done this before?
Can I trust you?
What happens when I contact you?
How do I reach you?
Your Home, Service, About, and Contact pages are simply a way to organize those answers.
Your First Website Does Not Need to Be Perfect
Your first small business website is not the final version of your website.
It is the starting point.
Do not spend three months debating fonts, colors, website builders, plugins, templates, and page layouts while potential customers are searching for the service you provide.
Start simple.
Build:
- A clear home page
- One strong service and location page
- A personal About page
- An easy-to-use Contact page
Add real photos.
Explain what you do in simple language.
Give people a reason to trust you.
Make it easy to contact you.
Then launch it.
You can improve the website as your business grows.
Want Someone Else to Build It?
If you just started your business and reading all of this still makes building a website sound like one more thing on an already long to-do list, I may be able to help.
Infacto Digital offers a free website program for qualifying small business owners.
If selected, you can get a professional small business website built for you so you can spend your time getting customers and running the business instead of figuring out how to become a web developer.
Apply here: