>In this short clip, I talk about how when launching a business, most people jump straight into designing a website. But if you want to be found online, there’s a smarter move to make first: set up your Google Business Profile.
Start with Google Business Profile—Not a Website
Before you even start thinking about building a website, go to Google Business Profile and claim your business. This simple step can put your company on the map—literally—by making your business appear in local search results and on Google Maps.
Why is this crucial? Because potential customers are already searching for services like yours nearby. Without a verified Google Business Profile, you're invisible in those local results.
Learn more about setting up your profile here.
Keep Your Website Simple: One Page Is Enough
Once your profile is live, then it’s time to think about your website. And no—you don’t need a fancy, multi-page design to start.
What you actually need is a single page that answers the only three things your ideal customer wants to know:
- What you do
- Who you do it for
- What results they’ll get
If your website clearly communicates these three things, you're already ahead of most business websites out there.
Focus on the Customer, Not Yourself
Here’s a common mistake small businesses make: using their website to talk about themselves.
Visitors don’t care about your company history, your mission statement, or how long you’ve been in business. What they do care about is:
- Can you solve their problem?
- How much will it cost?
- How likely is it to work?
- How much effort will it take?
Your website needs to answer all of these questions. Speak directly to the customer's pain points and clearly outline how your service can help them. Check out this guide to customer-first messaging.
Final Thoughts: Don’t Overthink It
Don’t get caught up in design or fancy features. A clear message, a verified Google Business Profile, and a basic website that solves real problems are what drive conversions and visibility.
If you're just starting out, keep your online presence simple but strategic. Set up your Google Business Profile first, then launch a clean, customer-centric one-page site that clearly explains your value.